Twins, triplets, similar in appearance to each other and at the same time so different! Of course we are not talking about people in this particular case but about ceramic floors! But we will do a general simulation, so that you can understand how important it is to compare the characteristics of the products before making our final decision.

Irene, Marina and Andri are triplets. They look the same, a mirror of the other. With great difficulty you can tell which is which and again you might not be 100% sure if you don’t see all three together at the same time. All three of them have rich long auburn hair, deep blue eyes that look like an ocean, gorgeous skin with rosy cheeks, and they also look alike in their gestures: they talk the same way, smile the same way, and make the same facial expressions most of the time.

But despite these striking similarities, they also have many differences. Irene is introverted and reserved, Marina is extroverted and very kind, while Andri is extroverted, full of self-confidence, and kindness. Irene is easily hurt and is more sensitive, Marina is slightly harder to hurt but keeps everything inside and pulls together, while Andri is very difficult to be influenced by external factors and if this happens she will cover it with her wonderful smile, without anyone noticing she can discern what is really happening to her.

Let’s now analyze how the above are related to ceramic floors.

Today, ceramic floors can be found in natural materials. Marble, wood, cement, stone, even metal and carpet. But let’s take one of these aspects and see below what exactly happens in the case of the specific products.

We present you below, ceramic floor in size 60 x 120, in Travertino marble look, from three different suppliers. In appearance they will be more or less the same, i.e., they will look alike. So, the average consumer, if he doesn’t see all three products next to each other, will see them almost the same. In fact, these three, almost identical looking ceramic floors, differ in several points, which a consumer should take into serious consideration before making his purchase. Their differences are in specification (technical characteristics), mass, possibly degree of baking, durability, abrasion, pressure and certainly price.

To have a quality product it should have straight sides, correct flatness, right angles. Also, to be durable, it must have been baked above 1200 degrees Celsius. The absorbency of the product should also play a big role in our decision. E.g., if we weigh a ceramic floor and then put it in hot water for 24 hours, take it out and weigh it again we will see that products with lower mass will have absorbency, so they will have more weight. Remember that when you visit a showroom to see these types of products, it would be a good idea to ask to learn the specifications of each product. To be sure, visit the websites of the suppliers that the particular store works with, to verify that the information you are getting is correct.

It should be known that depending on the construction specification of the floor chosen and how much more real it looks compared to the physical product, there is a corresponding fluctuation in the price of the product and by extension the lifespan of a ceramic floor.

On glossy floors, high-spec products behave like a clear mirror in reflecting light. On the packaging of each product, do not forget that the quality and mass are indicated.

In conclusion, I would like to emphasize that it is very important for the consumer, depending on his budget, to choose the best possible product in terms of specifications. In this way it achieves the longest life of the product. Keep in mind that it is a huge cost and hassle to replace a floor that will not meet our expectations or needs as we would like. Just like a man would choose to marry the sister with the least problems (Andris) because she would be the girl who would accompany him for the rest of his life. It would not be an easy process to break up with the partner he married.

Elena Kyriacou

Marketing Executive